{"id":116,"date":"2008-05-05T16:56:47","date_gmt":"2008-05-05T14:56:47","guid":{"rendered":"http:\/\/airdesign.ch\/yann\/?p=116"},"modified":"2013-03-30T15:41:35","modified_gmt":"2013-03-30T14:41:35","slug":"revue-de-presse-804","status":"publish","type":"post","link":"http:\/\/airdesign.ch\/yann\/2008\/05\/05\/revue-de-presse-804\/","title":{"rendered":"Revue de presse 8.04"},"content":{"rendered":"<p><strong>Article \u00ab\u00a0Swiss made\u00a0\u00bb t<\/strong><strong>ir\u00e9 de PME Magazine N\u00b0 4 : Avril 2008<\/strong><\/p>\n<p>Une \u00e9tude affirme que le crit\u00e8re <a title=\"Swiss made\" href=\"http:\/\/en.wikipedia.org\/wiki\/Swiss_Made\" target=\"_blank\">Swiss made<\/a> n&rsquo;est pas d\u00e9terminant lors de l&rsquo;achat d&rsquo;une montre. Les sp\u00e9cialistes restent partag\u00e9s sur la question et donnent leurs avis. Quelques extraits :<\/p>\n<ul>\n<li><em>Les clients sont rarement conscients de leurs r\u00e9elles motivations d&rsquo;achat.<\/em><\/li>\n<li><em>Une mani\u00e8re de s&rsquo;assurer que la montre n&rsquo;a pas \u00e9t\u00e9 fabriqu\u00e9e en Asie.<\/em><\/li>\n<li><em>Les marques avaient d\u00e9j\u00e0 l&rsquo;impression que ce crit\u00e8re ne faisait plus de diff\u00e9rence en Europe.<\/em><\/li>\n<\/ul>\n<p>Personnellement, je pense que c&rsquo;est surtout un argument \u00e0 faire valoir sur un produit de luxe, qui doit \u00eatre authentique et pr\u00e9cis. Reste \u00e0 savoir qui en profite r\u00e9ellement, les marques haut de gamme ou bas de gamme ?<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-14\" title=\"Swiss Made\" alt=\"Swiss Made\" src=\"http:\/\/airdesign.ch\/yann\/wp-content\/uploads\/2007\/05\/suisse.png\" width=\"128\" height=\"121\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Article \u00ab\u00a0Swiss made\u00a0\u00bb tir\u00e9 de PME Magazine N\u00b0 4 : Avril 2008<br \/>\nUne \u00e9tude affirme que le crit\u00e8re Swiss made n&rsquo;est pas d\u00e9terminant lors de l&rsquo;achat d&rsquo;une montre. Les sp\u00e9cialistes restent partag\u00e9s sur la question et donnent leurs avis. Quelques extraits :<\/p>\n<p>Les clients sont rarement conscients de leurs r\u00e9elles motivations d&rsquo;achat.<br \/>\nUne mani\u00e8re de s&rsquo;assurer que la montre n&rsquo;a pas \u00e9t\u00e9 fabriqu\u00e9e &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,41],"tags":[37,42,43],"_links":{"self":[{"href":"http:\/\/airdesign.ch\/yann\/wp-json\/wp\/v2\/posts\/116"}],"collection":[{"href":"http:\/\/airdesign.ch\/yann\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/airdesign.ch\/yann\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/airdesign.ch\/yann\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/airdesign.ch\/yann\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":1,"href":"http:\/\/airdesign.ch\/yann\/wp-json\/wp\/v2\/posts\/116\/revisions"}],"predecessor-version":[{"id":547,"href":"http:\/\/airdesign.ch\/yann\/wp-json\/wp\/v2\/posts\/116\/revisions\/547"}],"wp:attachment":[{"href":"http:\/\/airdesign.ch\/yann\/wp-json\/wp\/v2\/media?parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/airdesign.ch\/yann\/wp-json\/wp\/v2\/categories?post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/airdesign.ch\/yann\/wp-json\/wp\/v2\/tags?post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}